Triolab is a science-backed D2C skincare brand committed to delivering effective, clean, and thoughtful beauty solutions. With a focus on transparency and modern aesthetics, Triolab blends dermatological expertise with minimalist design, creating a brand identity that resonates with today’s conscious consumers.
Deliverables
Brand Identity
Logo Design
Packaging Design
Stationery
The Challenges
How do you create a brand that feels both scientific and personal?
Triolab entered the skincare market with a strong founding story, three founders, one vision: to deliver clean, effective, lab-tested skincare that works. The challenge was to reflect their scientific approach and minimal aesthetic through a brand identity that could stand out in a saturated beauty market.
The Approach
We built Triolab’s brand from the ground up, starting with the name and designing every visual element to reflect credibility, clarity, and clean beauty.
Naming Insight: The brand name Triolab comes from “Trio”, the three co-founders, and “Lab,” signifying their unique, research-backed formulations. The name itself became the first storytelling touchpoint.
Logo Design: We created a sleek, modern wordmark that balances trust and elegance. The clean geometry of the logo nods to both clinical precision and minimal luxury, perfect for a skincare brand rooted in science.
Packaging Design: Each product, from facewash to serum to sunscreen, was designed with a clean, clinical look. We used soft neutrals, subtle gradients, and sharp typography to echo purity and efficacy. The layout system is scalable as new products like lotions and creams are added to the range.
Stationery: Designed minimalist brand collaterals including business cards, thank you notes, and product tags, ensuring every brand touchpoint feels cohesive and premium.
