Industry: Menswear Fashion
Location: India
Services Provided:

• Logo Branding
• Social Media Management

Logo Branding

For Behance, a rising menswear fashion brand, the challenge was to create a logo that spoke directly to style-savvy men who value sophistication with approachability. Fashion branding in this niche requires balancing luxury with accessibility, a logo that feels premium without alienating everyday wearers.

We started with research into modern menswear brands globally, identifying visual trends and gaps in the Indian market. The final design leaned towards minimalism, reflecting contemporary elegance. The wordmark used a custom serif font with slight geometric tweaks, lending it a distinct and timeless personality. Subtle spacing between letters conveyed a sense of luxury and airiness, while avoiding an overly rigid or corporate look.

The monochromatic colour palette of charcoal and off-white made the logo versatile across mediums—from digital platforms to embroidered tags on clothing. A secondary emblem, a stylised ‘B’, was also created for use on smaller brand touchpoints like cufflinks, buttons, and app favicons.

We tested the logo in real-world scenarios such as online lookbooks, physical store signage, and garment labels to ensure legibility and adaptability. This process ensured that Behance’s identity remained consistent whether on a digital screen or stitched into fine fabric.

The outcome? A logo that aligns with Behance’s brand promise: “Classy, yet never loud. Sophisticated, yet relatable.” It set the foundation for a cohesive fashion branding strategy that appeals to modern Indian men seeking timeless style.

Social Media Management

In the crowded menswear space, Behance needed more than just a social presence—it required a narrative that resonated with the modern man. Our goal was to position Behance as a lifestyle choice rather than just a clothing brand, making every post, story, and reel an extension of its “premium yet approachable” ethos.

We began with a minimalistic visual aesthetic. Muted tones, clean typography, and aspirational lifestyle photography formed the backbone of the content grid. Posts ranged from flat lays of clothing to model shots, interspersed with style tips and behind-the-scenes glimpses. This mix kept the content engaging while reinforcing Behance’s positioning.

Story highlights were curated for different categories like ‘Workwear’, ‘Casual’, and ‘Occasion Wear’, helping users navigate the brand’s offerings intuitively. For reels, we focused on styling videos and quick transitions, leveraging trending audio tracks to appeal to Instagram’s algorithm without compromising brand elegance.

We also integrated user-generated content campaigns, encouraging customers to share their styled looks using a branded hashtag. This approach not only built a community but also provided authentic content that resonated with Behance’s target demographic.

Analytics-driven strategies ensured we optimized posting schedules and ad targeting. Result: a 45% increase in organic reach over three months and a significant uptick in website traffic from Instagram and Facebook. Behance became more than a brand—it became a style inspiration hub for its audience.