Industry: Financial Services · Insurance
Location: India
Services Provided:

• Logo Design
• Social Media Marketing

Logo Design

For Suraksha Life Insurance, we crafted a logo that reflects their core values of protection, trust, and care in a competitive insurance market. The design process began with a deep understanding of their customer base—families seeking security and individuals planning for the future.

The result was a clean, professional logo featuring calming blue and green hues to symbolize safety and growth. Rounded edges in the iconography suggested a shield of protection while maintaining approachability. The typography was chosen to project confidence and modernity, ensuring visibility across all touchpoints—from mobile apps to policy documents.

This updated visual identity strengthened Suraksha’s positioning as a reliable life partner for customers navigating life’s uncertainties.

Social Media Marketing

Our social media strategy for Suraksha Life Insurance centred on demystifying complex insurance concepts and making them relatable to diverse audiences. We created a content calendar filled with real-life scenarios, financial tips, and short animated explainer videos.

Campaigns like “Plan Today for Tomorrow” and “Suraksha for Every Stage of Life” engaged users with interactive posts such as quizzes on financial readiness and carousel posts breaking down policy benefits. The visuals employed soft colours and family-centric imagery, helping build emotional resonance.

With targeted paid promotions and SEO-aligned content, we achieved a 45% rise in follower engagement and increased website inquiries for policy purchases by 38% over six months.