Industry: Agri-Fintech
Location: India
Services Provided:

• SEO
• Website Design & Development
• Social Media Strategy & Management
• App Promotion
• Content Creation

SEO

To help Rupiya.app emerge as a leader in India’s Agri-fintech space, we developed a robust SEO strategy tailored for rural and semi-urban audiences. The goal was twofold: increase organic traffic and make the platform highly discoverable for farmers searching online for financial solutions.

Our approach began with a comprehensive website audit, identifying gaps in meta tags, site architecture, and mobile performance. We restructured the site hierarchy for clarity and ease of navigation, ensuring Google’s crawlers could index pages efficiently.

We targeted long-tail keywords in Hindi and English that aligned with farmers’ search behaviour—terms like “crop loans,” “instant farm payments,” and “weather insurance for farmers.” SEO-friendly blogs, LSI keywords, and schema markup helped enhance discoverability.

Regular monitoring via Google Analytics and Search Console enabled strategic refinements. Localized landing pages with farmer-focused messaging boosted underperforming areas. The result? A 380% rise in organic clicks and 561% increase in impressions within three months.

Website Design & Development

For a platform targeting farmers with varying digital literacy levels, the website had to balance simplicity and functionality. We created a bilingual website (Hindi & English) optimized for first-time internet users.

Design featured clean layouts and intuitive navigation, using icons and visuals to explain complex financial concepts. The colour palette—earthy browns, greens, and yellows—was inspired by rural India to enhance relatability.

We prioritized mobile-first performance and fast load speeds on 2G/3G connections. SSL security and encrypted forms ensured trust and safe transactions. Real-time crop loan updates and weather alerts were also integrated to improve engagement.

The result was a modern, farmer-friendly digital ecosystem that simplified finance and built trust with rural users.

Social Media Strategy & Management

Rupiya’s social media needed cultural relevance and hyper-local storytelling. Our strategy focused on three pillars: education, empowerment, and engagement.

Posts in Hindi and regional languages covered practical topics like “How to apply for crop insurance” and “Farmer success stories.” We used visuals of real farmers and fields, not stock photos, to maintain authenticity.

Explainer videos, infographics, and interactive content like polls and Q&As built community engagement. Region-specific campaigns tied to agricultural seasons and festivals helped increase connection.

The result was higher engagement, a steady follower increase, and more app downloads—all driven organically.

App Promotion

We promoted the Rupiya app using relatable, grassroots strategies aimed at rural markets where trust and referrals are key.

Geo-targeted Facebook and WhatsApp ads reached users in agricultural belts. Regional micro-influencers—respected local farmers—shared video testimonials that built credibility and relatability.

Offline efforts and community partnerships helped deepen reach. This combined strategy drove a significant surge in app downloads, especially during peak farming seasons.

Content Creation

Content was the foundation of Rupiya’s digital strategy. We produced blogs, educational videos, success stories, and social posts in local dialects.

Our writing style mirrored rural conversations—short, simple sentences with regional flavor. Videos told real stories, like “A farmer saving his crop using instant weather alerts,” to show the app’s practical value.

This farmer-first content approach positioned Rupiya as a trusted brand in the Agri-fintech space, driving both user engagement and long-term retention.