The rupiya.app is a next-gen platform at the intersection of agriculture and fintech, designed to empower India’s farmers with smarter financial solutions. With a strong focus on accessibility and innovation, rupiya.app is transforming rural credit and agri-finance through technology, bridging the gap between traditional farming needs and modern financial tools.
Deliverables
Website Design & Development
Social Media Strategy & Management
App Promotion, Content Creation
The Challenges
How do you speak the language of both farmers and finance?
rupiya is a unique platform bridging Fintech and Agritech, offering financial solutions tailored for Indian farmers. Our challenge was to bring these two worlds together on one platform, without losing clarity or credibility. The goal? Build trust with farmers while also showcasing modern, digital solutions.
The Approach
We focused on building a digital presence that was simple, accessible, and farmer-first, while still showcasing the innovation behind Rupiya’s offering.
- Website: We designed a clean, bilingual site (Hindi & English) that’s easy to navigate, even for first-time internet users. The visual language is warm and trustworthy, yet clearly tech-enabled.
- Social Media: On Instagram and beyond, we told stories that matter to farmers, not just features. From crop updates to simple financial tips, we used regional languages, real visuals, and a tone that speaks directly to the community.
- App Promotion: Instead of tech jargon, we focused on real benefits. Campaigns highlighted features like instant payments, weather protection, and crop-based loans, all explained in simple, relatable ways.
- Content Creation: Every piece of content was designed to feel familiar. From short reels and seasonal tips to farmer success stories, we built a content library that educates while building trust.
