Industry: Healthcare (ENT Specialist)
Location: India
Services Provided:

• Logo Design and Branding Tools
• Social Media Marketing
• Website Design & Development
• Video Production

Logo Design and Branding Tools

For a medical professional like Dr. Vaibhav Hapalia, branding isn’t just about aesthetics—it’s about trust, credibility, and approachability. We designed a modern, clean logo that visually communicated precision and care, the two pillars of his practice.

The colour palette combined calming medical blues with a touch of green to symbolize healing and growth. Typography was selected for clarity and elegance, ensuring easy recognition across all platforms.

Beyond the logo, we developed a cohesive set of branding tools, including appointment cards, prescription templates, and social media iconography. Each asset reflected the brand identity and reinforced professionalism at every touchpoint. The goal: to create a consistent visual language that made patients feel reassured in their healthcare journey.

Social Media Marketing

In the healthcare space, social media serves as a bridge between education and patient engagement. We created a strategy built around three core pillars: awareness, trust-building, and accessibility.

We designed posts that broke down complex ENT topics into simple, engaging formats using infographics, reels, and carousel posts. From seasonal ENT tips (e.g. managing monsoon allergies) to explaining procedures and sharing patient success stories, content was crafted to inform and comfort.

We also executed targeted ad campaigns that raised awareness about common ENT issues and the available treatments at Dr. Hapalia’s clinic. The result? A rapidly growing online community and strong brand recall, establishing him as a leading ENT specialist in the region.

Website Design & Development

A healthcare website is often a patient’s first impression. For Dr. Hapalia, we designed a website that is user-friendly, informative, and welcoming. The interface emphasized clarity, offering concise treatment descriptions and visual support through icons and illustrations.

Key features included:

• Online appointment booking for convenient scheduling.
• Resource library with blogs and FAQs about ENT health.
• Responsive, mobile-first design for seamless access on all devices.

The website projected both trustworthiness and approachability, encouraging patients—especially first-timers—to engage without feeling overwhelmed.

Video Production

To humanize the brand and build deeper trust, we produced a series of short, informative videos featuring Dr. Hapalia. These videos explained ENT treatments in simple terms, shared patient success stories, and offered timely advice (like seasonal care tips).

This video content proved vital in boosting visibility and relatability across platforms such as Instagram, Facebook, and YouTube, allowing patients to connect with Dr. Hapalia before ever stepping into the clinic.