Bansi Jewellers is a renowned name in the jewellery industry, known for its exquisite craftsmanship, timeless designs, and deep-rooted legacy. With 25 years of excellence, the brand has built trust and admiration among its customers by offering a blend of traditional artistry and modern elegance.
Deliverables
Social Media Campaign
Website Development
Collection logos
Company Portfolio
Stall Design
Banner Design
Magazine Ad Design
Jewellery Shoot
The Challenges
For a B2B jewellery brand, maintaining a strong business-to-business appeal while preserving its rich legacy was a key challenge. The focus wasn’t just on showcasing jewellery but on positioning Bansi Jewellers as a trusted supplier for leading jewellers and retailers.
In a highly competitive market, the need for impactful storytelling was crucial to highlight the brand’s craftsmanship, innovation, and reliability. Another challenge was educating businesses about antique jewellery, ensuring that retailers understood its market value and could effectively sell it to their end customers.
Lastly, with IIJS being a premier platform for industry networking and sales, it was essential to craft a strategy that maximized brand presence, attracted potential buyers, and strengthened business relationships at the expo.
The Approach
Our focus was on brand authority, trust-building, and impactful storytelling to differentiate them in a highly competitive market.
To highlight their 25-year journey, we launched the “25 Saal Bemisaal” campaign, celebrating their craftsmanship, reliability, and long-standing relationships with industry leaders. This not only strengthened their credibility but also reinforced trust among existing and potential business partners.
For their expertise in antique jewellery, we designed “Gehno Ki Kahani, Bansi Zubani,” an educational campaign that helped retailers understand the intricate artistry and market value of these timeless pieces. Through compelling visuals, detailed narratives, and expert insights, we empowered businesses to confidently present and sell these collections to their customers.
Recognizing the significance of IIJS—the industry’s largest trade expo, we executed a 360-degree marketing strategy to ensure Bansi Jewellers stood out. From pre-event buzz and high-impact stall design to promotional campaigns and on-ground engagement, we created a seamless experience that attracted top-tier jewellers, wholesalers, and buyers. Our efforts didn’t just boost footfall but translated into strong business leads and lasting partnerships.
By integrating storytelling, premium branding, and B2B-focused marketing, we positioned Bansi Jewellers as an industry powerhouse—a brand that blends tradition with modern appeal, expertise with innovation, and trust with timeless craftsmanship. And when it comes to IIJS, we’ve been there, making it a success—year after year!
