Industry: Jewellery & Heritage Brands
Location: India
Services Provided:

• Collection Logo Design
• Photoshoot & Videography
• Social Media Management
• Ad Campaign Strategy

Collection Logo Design

To celebrate AKP’s milestone collection, we designed a logo that bridged their rich 110-year heritage with modern luxury. Drawing inspiration from traditional motifs and contemporary minimalism, the design spoke to their legacy while appealing to a younger audience.

Gold tones with understated detailing reinforced a sense of prestige and timelessness. This new identity gave the collection a distinct visual presence while remaining in harmony with AKP’s master brand, helping attract attention at trade shows and in digital campaigns.

Photoshoot & Videography

Our photoshoot and videography work for AKP captured the emotional essence of their jewellery—each piece seen as a heirloom passed down through generations. Story-driven visuals highlighted intricate craftsmanship and the connection between jewellery and life’s most precious moments.

Videography included brand films and short reels optimized for Instagram and YouTube, which were instrumental in engaging a younger, digital-first audience. These assets became central to both their online campaigns and offline promotional materials.

Social Media Management

For AKP, we adopted a scrapbook-inspired aesthetic, blending nostalgic elements with modern layouts. The content strategy focused on storytelling—sharing behind-the-scenes glimpses of artisans at work, heritage anecdotes, and customer moments.

Seasonal campaigns like “Jewels of Legacy” and “Crafted for Celebrations” helped sustain engagement throughout the year. With platform-specific creatives and targeted boosts, AKP saw a 70% growth in followers and an increase in website traffic.

Ad Campaign Strategy

We executed data-driven ad campaigns targeting both legacy customers and a younger demographic. Campaigns highlighted the emotional and investment value of AKP’s pieces.

Ads featuring “Crafted for Generations” resonated strongly, leading to a surge in both online and in-store enquiries during festive seasons.