AKP Jewelers, a legacy brand with over 110 years of craftsmanship, has long been trusted for its traditional elegance. With a new collection launch and a milestone anniversary, the brand aimed to refresh its identity and connect with a younger, style-conscious audience—while staying rooted in its heritage.
Deliverables
Collection Logo Design
Social Media Management
Ad Campaign Strategy
Photoshoot
Videography & Paid Campaigns
The Challenges
Refreshing a century-old brand to resonate with modern consumers, while preserving its timeless identity, was at the heart of this project.
AKP needed a consistent visual and digital language across all touchpoints—from social media to paid campaigns—that could speak to both tradition and modernity.
Their previous digital presence lacked emotional depth, consistency, and the kind of storytelling that today’s audience expects.
The Approach
We began by crafting a distinctive collection logo that reflected both heritage and sophistication.
For the digital rollout, we designed a warm, scrapbook-style visual campaign combining rich jewelry imagery, regional language, and lifestyle moments to bring out the brand’s emotional core.
The photoshoot and videography captured not just the products, but the feeling of wearing AKP—elegance, legacy, and pride.
On social media and paid platforms, we used this visual storytelling to build a cohesive narrative that celebrated AKP’s 110-year journey, while engaging a fresh, aspirational audience ready to connect with timeless beauty in a modern way.
For paid campaigns, we crafted platform-specific creatives and ran data-driven ads targeting both loyal customers and new-age buyers.
The result was a strong visual identity across platforms, improved engagement, and a meaningful connection with a wider audience—redefining tradition in a modern light.
