GL & Sons, a cornerstone in Aurangabad’s furniture landscape since 1976, has been delivering strong yet stylish readymade furniture, offering a variety of pieces all under one roof.
With a legacy spanning over four decades, they sought to modernize their brand identity and amplify their digital footprint to connect with a contemporary audience.
Deliverables
Logo Design
Banner Design
Social Media Management
Ads Campaign
Photoshoot
The Challenges
The brand was rooted in legacy—but its digital footprint didn’t reflect its reputation.
GL & Sons needed a complete refresh: a bold new identity, a content strategy that showed off their product range in a lifestyle-first way, and ad campaigns that could convert curiosity into in-store footfalls.
The Approach
We initiated the transformation with a sleek, modern logo that encapsulates GL & Sons’ commitment to quality and style.
For social media, we curated content that showcased their diverse furniture range, emphasizing elegance and comfort.
Engaging posts highlighted offerings like modern, affordable furniture pieces, inviting customers to explore their showroom in Aurangabad.
Our targeted ad campaigns utilized compelling visuals and messaging to drive traffic to both their physical store and online platforms.
Additionally, a professional photoshoot captured the essence of their products, providing high-quality imagery for marketing materials.
We gave GL & Sons a stylish makeover, starting with a sleek logo that felt modern yet trustworthy.
Through social media, we told a visual story—showcasing cozy living spaces, trending modular setups, and walk-throughs of their expansive showroom.
Our photoshoot brought warmth and aesthetic depth to their furniture collections, while ad campaigns targeted city-wide audiences with messaging like “Redefine Comfort” and “Furniture that Feels Like Home.”
