Industry: Furniture & Home Décor
Location: India
Services Provided:

• Logo Design
• Banner Design
• Social Media Management
• Ad Campaign
• Photoshoot

Logo Design

For GL & Sons, a respected name in Aurangabad’s furniture industry since 1976, we undertook a strategic logo refresh to bring their heritage brand into the modern era. The challenge was to design an identity that honoured their legacy while resonating with younger, design-conscious consumers.

We retained subtle traditional cues in the logotype, such as warm tones and a hint of classical serif elements, but balanced them with clean, contemporary lines and a minimalist approach. This fusion symbolized GL & Sons’ evolution, bridging their 40+ years of craftsmanship with a forward-looking vision of offering stylish and durable furniture for today’s homes.

The refreshed logo now works seamlessly across digital platforms, print media, and in-store branding, reinforcing the brand’s promise of quality with a modern twist.

Photoshoot

To showcase the elegance and versatility of GL & Sons’ furniture collections, we conducted a comprehensive lifestyle photoshoot. Every image was meticulously styled to evoke warmth, comfort, and sophistication, positioning their furniture as both aspirational and functional.

Settings included modern urban apartments, family living spaces, and cosy corners, each curated to highlight key pieces like modular sofas, sleek dining sets, and space-saving storage solutions. Natural lighting and earthy palettes complemented the products’ finishes, enhancing their tactile appeal.

These visuals were not only used for catalogues but became the cornerstone of social media campaigns and in-store displays, helping potential customers visualize how GL & Sons’ offerings could transform their living spaces.

Banner Design

We created a series of visually impactful banners for GL & Sons, targeting both outdoor advertising and in-store promotions. Each design featured bold, high-resolution photography paired with concise, emotive taglines such as “Feels Like Home” and “Redefine Comfort.”

These banners acted as critical touchpoints across Aurangabad’s retail landscape, driving footfall into showrooms and reinforcing brand recall. The strategic placement of the banners—at key traffic junctions and within premium malls—ensured maximum visibility and resonance with target audiences.

Social Media Management

Recognizing the shift toward digital engagement, we developed a lifestyle-driven social media strategy for GL & Sons. The content plan was designed to appeal to urban millennials and young families through aspirational visuals, trending décor tips, and modular furniture setups.

Carousel posts highlighted furniture versatility, while video content showed easy assembly features and real-life testimonials. We also integrated seasonal campaigns tied to festivals and home makeover trends, further boosting engagement.

This strategy successfully positioned GL & Sons as a modern, relatable brand, resulting in a 65% increase in follower growth and a measurable uptick in showroom inquiries.

Ad Campaign

Our digital advertising efforts focused on emotionally connecting with the audience while driving measurable results. Using Facebook and Instagram ads, we targeted audiences based on lifestyle preferences, home ownership status, and recent searches for home décor.

With catchy taglines like “Bring Comfort Home” and “Furniture That Fits Your Life”, combined with high-quality product visuals, the campaigns achieved a CTR 2x higher than industry averages.

These efforts translated into increased online engagement and footfall at GL & Sons’ physical stores, cementing their position as Aurangabad’s go-to destination for stylish, affordable furniture.