Carat Gleam is a new-age jewelry brand built on the idea of refined elegance and everyday luxury. With a vision to blend contemporary design with accessible lavishness, the brand was set to make its debut in a competitive market. To ensure a strong first impression, they teamed up with Cravity Studio to shape their launch from the ground up.
Deliverables
Brand Launch
Website
Photoshoot
Social Media
The Challenges
Launching a jewelry brand from scratch meant crafting not just a look, but a personality.
Carat Gleam needed to clearly communicate its unique position—modern yet timeless, minimal yet bold.
The challenge was to build a brand that felt aspirational while still being approachable, and to do it across every touchpoint—from digital to visual storytelling.
The Approach
We shaped Carat Gleam’s brand language around its core—“A Touch of Luxury.”
Starting with a neutral, earthy-toned palette, we crafted a serene and premium visual identity. The website and social media were curated with soft lighting, clean layouts, and editorial-style imagery that aligned with the brand’s refined essence.
The photoshoot was designed to highlight minimalistic yet striking pieces in a modern light, using lifestyle backdrops to reflect timeless luxury.
Every design element, from typography to packaging to Instagram posts, was carefully considered to communicate calm opulence and quiet confidence.
