The Rise of Jewellery Branding in Gujarat’s Digital Era
Gujarat has always sparkled at the heart of India’s jewellery industry. From Surat’s world-renowned diamond trade to Rajkot’s detailed gold craftsmanship and Ahmedabad’s rich tradition of bridal jewellery, the state is a living showcase of luxury and legacy. But in today’s fast-moving, digital-first world, traditional methods alone aren’t enough. Buyers are younger, savvier, and expect […]
Are Performance Marketing Campaigns Killing Creativity?
Creativity vs. Clicks: Are We Losing the Plot? You’ve seen it. You’ve probably even done it. Launch a campaign, watch the numbers, tweak the headline, change the button colour, shift the budget, all in the name of performance marketing. It’s fast. It’s measurable. It works, on paper. No wonder brands are going all in. The […]
